are anticipating for, I will be defining Adwords and Adsense for
those who do not know what they are and how they work.
So let's begin!
AdWords
AdWords are small text-only ads that sometimes appear on the
right hand side of Google's search results page when you do
a search.
They are extraordinarily powerful - MUCH more so than you'd
think at first sight - for 5 reasons.
1. They are 100% targeted: the advertiser chooses which
keywords have to be entered before their ad is shown.
This means that you can make your ad appear ONLY in front
of people ACTIVELY LOOKING for information about a topic.
You sell binoculars? Then you can set up your AdWords ads
so that they show up ONLY when someone enters "Binoculars"
into Google's search box.
You can also restrict your ad coverage to specific countries.
2. You only pay for click thrus. If no one clicks on your ad
you don't pay anything but...
3. Google penalises ads that don't work well because it wants
only ads that are RELEVANT to the viewer to be seen. Poorly
performing ads get disabled automatically. This protects
Google's brand from being sullied by irrelevant ads.
4. Google lets advertisers rotate different ads for the same
keywords and AUTOMATICALLY shows the most effective ad more
often. Thus there is an in-built survival of the fittest
process going on where fitness is judged by real consumers
voting in real time.
If they click, your ad stays. If they don't, it doesn't.
Evolution can be extremely brutal - and fast!
5. Google gives advertisers incredibly detailed near real-time
response data so you can monitor and adjust your ad without
wasting much money.
Here are some more information about Google Adwords:
You create your ads
You create ads and choose keywords, which are words or phrases
related to your business.
Need keyword ideas? Click here!
Your ads appear on Google.
When people search on Google using one of your keywords, your ad
may appear next to the search results. Now you're advertising to an
audience that's already interested in you.
You attract customers
People can simply click your ad to make a purchase or learn more about you.
You don't even need a webpage to get started - Google will help you create
one for free. It's that easy!
Costs
Concerned about costs? Don't worry—AdWords puts you in complete control
of your spending. Read below for more information.
Set your budget
There's no minimum spending requirement--the amount you pay for AdWords
is up to you. You can, for instance, set a daily budget of five dollars and a
maximum cost of ten cents for each click on your ad.
Avoid guesswork
Google Adsense provide keyword traffic and cost estimates so you can make
informed decisions about choosing keywords and maximizing your budget.
You can estimate keywords costs by clicking here!
Pay only for results
You're charged only if someone clicks your ad, not when your ad is displayed.
Payment options vary by country and currency. Learn more.
Signing up for Adwords
Click the below link to go to the Adwords homepage:
Google Adwords
AdSense
So where does AdSense come in this?
Well, Google has taken their excellent AdWords program and
extended it to non-Google web sites and branded it AdSense.
Key distinction
However, AdSense differs from AdWords. Instead
of looking at the search terms entered into its search box
to determine what ads to show, Google looks at what keywords
would be relevant to the web site the ads are to go on.
Example:
If you have a site rich in content about binoculars, AdSense
technology determines that it would be an appropriate site to
post AdWord ads about binoculars on. (Google uses its existing
page ranking technology to assess a site's content.)
Why is Google Adsense so popular?
Because you get paid! Read below for more information.
How do I get paid?
You get paid whenever someone on your site clicks on
one of the AdSense ads. Advertisers can also bid to appear on
your site on a CPM (cost per thousand impressions) basis. Both
CPC and CPM bids compete in Google's AdWords program to ensure
that you optimize your ad revenue.
Electronic Fund Transfer (EFT)
We have an EFT payment system available in a number of countries,
which will help get your AdSense earnings delivered directly to your bank
account every month without any additional effort.
How much do I get paid?
How much you earn depends on a number of factors including how much an
advertiser bids on your site -- you'll receive a portion of what the advertiser pays.
The best way to find out how much you'll earn is to sign up and start showing ads
on your web pages. This blog will provide you with what key terms pay the most so
stay tuned!
Signing up for Adsense
Sign up to Adsense by clicking on the bottom link:
Google Adsense
Final Comments
Well I think I gave a good amount of description to what Adwords
and Adsense are. Hopefully this was useful for the noobies out there.
Please feel free to post questions in any of the articles I post here on the
blog. I will be answering any money-making related questions so don't be
afraid to post a comment on any of my articles with a question. When will I
be answering questions? I will do it once a week. =]
Well I'm done for today. New article coming soon!
--Alex
GoodSideoftheNet.com
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