It’s normal to have a sidebar on a website and people expected
it. This is something that we can use. I use this strategy on my low
traffic content sites. If you really get targeted traffic to that, you may
even beat your high traffic website which has 10 times more traffic.
This is true because I get very high CTR with this strategy –
sometimes even 20 to 30 percent.
The first part of this strategy is to have a one color top bar. I
make a bar to fill in some navigation links. And the background color,
I use brown. Then you can put your Adsense using the wide
skyscraper format on the right side. This wide sky scrapper needs to
have the same border color as the header bar.
You may start to ask – why the wide skyscraper? Well, I’ve tried
and the wide skyscraper is the only that draws enough attention for
people to click on it.
You can also put in some kind of small box that also looks like
Adsense on top of the Adsense skyscraper. You can put a search box
in there, or maybe some info on latest articles or something like that.
That will fool the eyes even more. Once they see your normal box
and registers that this format of box is your own, they will also tend
to see the rest of the boxes that looks the same way as your own.
And remember, your box must have the same width as the wide
skyscraper – 160 pixels.
The code to this is very simple. You can just use a table for this.
I use a table that has two columns. Of course on the first row, I
merge the cells together to make the top bar. You may want to put
in some cellpadding values to it so that content to stick to the edge
of that cell.
As for your additional boxes, which are optional, you may need to
use some CSS to make the thin line borders. Using CSS will give you
a cleaner code.
The rest of the website may need to use that same color theme.
